Case Study · Maternity · Apparel
Amor Mama
Elegant, functional maternity wear that celebrates motherhood and style, empowering mums to feel confident throughout their journey.
Elegant, functional maternity wear that celebrates motherhood and style, empowering mums to feel confident throughout their journey.
Sourci partnered with Amor Mama to take the product from idea to market, owning the messy middle of design, sourcing, manufacturing, quality and logistics so the founders could focus on building their brand.
Our product and industrial design team refined the concept into a manufacturable, market-ready product, balancing function, aesthetics and cost.
We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.
Samples, testing and on-the-ground inspections across our offices ensured every unit met spec and the relevant standards.
Freight, documentation, customs and delivery handled, so stock landed ready for a multi-channel launch.
A polished maternity range with the fit, fabrication and finish to compete with the best on the market.