The Butterfly Maternity Pillow® — a distinctive wing-shaped design that cradles the bump, aligns the hips and disperses pressure for deep rest and comfort for expectant mums.
Sourci partnered with Butterfly Maternity to take the product from idea to market — owning the messy middle of design, sourcing, manufacturing, quality and logistics so the founders could focus on building their brand.
Our product and industrial design team refined the concept into a manufacturable, market-ready product — balancing function, aesthetics and cost.
We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.
Samples, testing and on-the-ground inspections across our offices ensured every unit met spec and the relevant standards.
Freight, documentation, customs and delivery handled — so stock landed ready for a multi-channel launch.
A distinctive, comfort-engineered maternity product manufactured to a premium standard for a loyal customer base.