Case Study · Automotive · Trade
Ezi Reach
A game-changing sliding cargo tray for ute owners, effortless access, maximum durability, a must-have for tradies and adventurers.
A game-changing sliding cargo tray for ute owners, effortless access, maximum durability, a must-have for tradies and adventurers.
Sourci partnered with Ezi Reach to take the product from idea to market, owning the messy middle of design, sourcing, manufacturing, quality and logistics so the founders could focus on building their brand.
Our product and industrial design team refined the concept into a manufacturable, market-ready product, balancing function, aesthetics and cost.
We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.
Samples, testing and on-the-ground inspections across our offices ensured every unit met spec and the relevant standards.
Freight, documentation, customs and delivery handled, so stock landed ready for a multi-channel launch.
A durable, load-rated automotive accessory manufactured to handle real-world Australian conditions.