Case Study · Apparel · Purpose
Haych
A clothing brand created with AFL's Dyson Heppell, inspired by his friend Harrison, a heartfelt label dedicated to supporting his journey.
A clothing brand created with AFL's Dyson Heppell, inspired by his friend Harrison, a heartfelt label dedicated to supporting his journey.
Sourci partnered with Haych to take the product from idea to market, owning the messy middle of design, sourcing, manufacturing, quality and logistics so the founders could focus on building their brand.
Our product and industrial design team refined the concept into a manufacturable, market-ready product, balancing function, aesthetics and cost.
We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.
Samples, testing and on-the-ground inspections across our offices ensured every unit met spec and the relevant standards.
Freight, documentation, customs and delivery handled, so stock landed ready for a multi-channel launch.
A meaningful apparel brand delivered with the quality and consistency to honour the story behind it.