Case Study  ·  Oral Care · Sustainable

Minty

Disrupting the toothpaste industry with a sleek, sustainable, functional design. We optimised the dispenser and scaled ethical production.

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Minty

Rethinking toothpaste — sustainable, refillable and beautifully designed.

Sourci partnered with Minty to take the product from idea to market — owning the messy middle of design, sourcing, manufacturing, quality and logistics so the founders could focus on building their brand.

How we made it happen

What we did.

01
Design & development

Our product and industrial design team refined the concept into a manufacturable, market-ready product — balancing function, aesthetics and cost.

02
Sourcing & manufacturing

We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.

03
Quality & compliance

Samples, testing and on-the-ground inspections across our offices ensured every unit met spec and the relevant standards.

04
Logistics & launch

Freight, documentation, customs and delivery handled — so stock landed ready for a multi-channel launch.

The outcome.

A sustainable oral-care product with an optimised dispenser and an ethical, scalable supply chain.

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