What started as a cult hair-slicking tool became a leading global haircare brand. Founder Mia Plecic teamed up with Sourci to scale into the powerhouse it is today.
Sourci partnered with Slick Hair Co. to take the product from idea to market, owning the messy middle of design, sourcing, manufacturing, quality and logistics so the founders could focus on building their brand.
Our product and industrial design team refined the concept into a manufacturable, market-ready product, balancing function, aesthetics and cost.
We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.
Samples, testing and on-the-ground inspections across our offices ensured every unit met spec and the relevant standards.
Freight, documentation, customs and delivery handled, so stock landed ready for a multi-channel launch.
A breakout haircare brand scaled from a single hero product into a full global range, with a supply chain to match.