Case Study · Apparel · Inclusive
Sock Drawer Heroes
Australia's leading gender expression store, locally available, affordable gender-affirming products.
Australia's leading gender expression store, locally available, affordable gender-affirming products.
Sourci partnered with Sock Drawer Heroes to take the product from idea to market, owning the messy middle of design, sourcing, manufacturing, quality and logistics so the founders could focus on building their brand.
Our product and industrial design team refined the concept into a manufacturable, market-ready product, balancing function, aesthetics and cost.
We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.
Samples, testing and on-the-ground inspections across our offices ensured every unit met spec and the relevant standards.
Freight, documentation, customs and delivery handled, so stock landed ready for a multi-channel launch.
A purpose-led range delivered affordably and reliably, serving a community that was previously underserved.