Case Study · Activewear · Fashion
St Athletica
The perfect blend of high fashion and everyday comfortable activewear, inspired by the pages of Vogue.
The perfect blend of high fashion and everyday comfortable activewear, inspired by the pages of Vogue.
Sourci partnered with St Athletica to take the product from idea to market, owning the messy middle of design, sourcing, manufacturing, quality and logistics so the founders could focus on building their brand.
Our product and industrial design team refined the concept into a manufacturable, market-ready product, balancing function, aesthetics and cost.
We matched the brand with the right factory from our global network, negotiated pricing and managed production end-to-end.
Samples, testing and on-the-ground inspections across our offices ensured every unit met spec and the relevant standards.
Freight, documentation, customs and delivery handled, so stock landed ready for a multi-channel launch.
A fashion-forward activewear range engineered for fit and performance without losing the aesthetic edge.